You guys, I really love Gusto. It’s not the fanciest tool out there. And it’s not cutting-edge anymore. That damned pig has been marching for over a decade at this point. But they’re really, really good at what they do. In that way that competence is often invisible. Until you see how someone else does it. I helped a client migrate from ADP Run to Gusto this week. Run is like ADP’s sh!tty knock-off Gusto. (They don’t like it when you call it that. A miffed ADP manager once po

You know why their checks are cut by ADP? Because most of them work at big, old companies and switching payroll providers is really, really hard at that size. And because people don’t know any better.