What started as a step back became a growth hack. When it came time to brand my service, I knew exactly what I was good at, where there was a gap, and what people would pay for. 

We’ve all been there. You dust off the old resume and break out in a cold sweat. You write what you think you’re supposed to. Two days or minutes later, the rejection comes. Or your boss tells you you haven’t demonstrated the skills yet. Not because you’re underqualified. Because you’re too specific and you’re expecting people to see the same depth behind the words as you do.